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What is this page about? Perhaps it was a typo.  It was supposed to be (W)hen.

We might be making a point that sometimes you need to throw something unexpected into a piece of communication to make it more memorable.

Or maybe the site was getting too serious, so we decided to embrace Dadaism and take the piss out of the whole thing.

All we can say for sure is that you will remember this page,  for good or bad.