Pro Bull Riders come to Madison Square Garden

When bull riding was coming to MSG, we were tasked with promoting the event on a shoestring budget.  Bull riding in Manhattan? Yeah, we had some fun with that.

In addition to the cabs, we strategically placed manhole cover ads, with steam coming through them, around the city.

Pro Bull Riders - 8 seconds
A complete ride in the PBR is 8 seconds.  Most don't last that long.  So we filmed the rides with high speed cameras.  We also set up a recording area just outside the ring, interviewing riders within seconds of falling off the bulls, bloody and bruised.

A couple other fun things we created for the PBR...

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