Virgin Mobile's Pay As You Go phone was for everybody, so we created the holiday for everybody. Their ambitious goal was selling 800,000 handsets. We sold over a million. And the New York Post called it one of the greatest holiday spots of all time.
Virgin User Ringtones
Virgin Mobile ringtones are exclusive. If you aren't a Virgin Mobile User, you can't have them. We needed to showcase the songs, get across the exclusivity and do it on a limited budget.
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