We formed Cog NYC because we wanted to get out of the big agency business and back into advertising.
As you get more senior in an advertising agency, you become more removed from the actual work, which is what we love. And if you are part of the management team, working under a holding company, your job becomes about pitching new business, and keeping unhappy clients from leaving the agency. So, in effect, you're ignoring your best clients. We find this unacceptable.
So we left our big advertising jobs, rolled up our sleeves, and got back to work on the work. We couldn't be happier.