The most important time of the year for any retailer, especially Macy's, is the holidays. We wanted to do more than another TV commercial. It began with an in-store program where you could mail your letter to Santa, and became a complete franchise.
The 30-minute holiday special airs on CBS in prime time every year, and usually wins its time slot, meaning it's the single most watched show on television. Here is the trailer...
The show's popularity has helped it expand into other mediums. Yes Virginia now includes merchandise, a children's book, a DVD and a big balloon in the Macy's Thanksgiving Day Parade.
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