blah, blah, blah
This letter was written before the internet was created, and before holding companies had a hold on all the companies. It’s so relevant that you could send this letter today. Only it would...
I sat down with Laurence Shanet, one of the founders of Tent Content, a production company based in New York City. Laurence has been behind many of the ads you’ve loved, but never known who...
It’s amazing how much of the advertising we see in the world is absolutely, completely unmemorable. Unremarkable. And sometimes even unbearable.
When you think how much care, craft and cash...
I sat down for a little Q and A with our creative director, Wayne Best, to get his take on what’s happening with the agency business and how Cog NYC is doing things a little differently. Enj...
It was 9:42am, the team of all agency partners- PR, Media, Advertising, etc. - had been waiting for the VP of Marketing for almost an hour when she stormed in, unapologetically, and position...
It's Thanksgiving weekend once again, and in the spirit of the holiday we wanted to give thanks to the things that make our jobs great...
First of all, we’d like to thank all of the bold, dar...
My husband is a lawyer and hated Law and Order. My mom, a nurse, disliked “ER.” I hated Mad Men, and worked in, you guessed it, advertising.
My mom and my husband dislike dramas depicting th...
The most creative brief is actually the tightest.
The more narrow the brief, the better the creative that comes out of it. I know the obvious logic is that if a creative has more freedom, th...
It’s simple, if you want to find an ad agency that will work for free, just say you are having a new business pitch and your account is worth 10 million in revenue, or even 1 million, for th...
We have a tendency in advertising to be nice to each other. After all, we're in the service business, so it makes complete sense. We smile, walk away, and then whine about it with our desk...
Who wrote this? And when?
Interview: Laurence Shanet, Cannes winning director, on how to get high-end production without the high-end budget
I work in advertising, and even I’m bored by most ads.
The new agency model [An interview with award-winning creative director, WAYNE BEST]
Want to get great work from your creative agency? Start here.
A big hearty thanks
March 2018 (2)
February 2018 (1)
January 2018 (1)
December 2017 (1)
November 2017 (2)
October 2017 (2)
September 2017 (1)
April 2016 (1)