blah, blah, blah
The most creative brief is actually the tightest.
The more narrow the brief, the better the creative that comes out of it. I know the obvious logic is that if a creative has more freedom, th...
It’s simple, if you want to find an ad agency that will work for free, just say you are having a new business pitch and your account is worth 10 million in revenue, or even 1 million, for th...
Who wrote this? And when?
Interview: Laurence Shanet, Cannes winning director, on how to get high-end production without the high-end budget
I work in advertising, and even I’m bored by most ads.
The new agency model [An interview with award-winning creative director, WAYNE BEST]
Want to get great work from your creative agency? Start here.
A big hearty thanks
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