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I sat down with Laurence Shanet, one of the founders of Tent Content, a production company based in New York City. Laurence has been behind many of the ads you’ve loved, but never known who...
I sat down for a little Q and A with our creative director, Wayne Best, to get his take on what’s happening with the agency business and how Cog NYC is doing things a little differently. Enj...
My husband is a lawyer and hated Law and Order. My mom, a nurse, disliked “ER.” I hated Mad Men, and worked in, you guessed it, advertising.
My mom and my husband dislike dramas depicting th...
The most creative brief is actually the tightest.
The more narrow the brief, the better the creative that comes out of it. I know the obvious logic is that if a creative has more freedom, th...
I don't begrudge Sir Martin Sorrell for being wealthy or successful. He works really hard, he's smart and he's certainly built a bigger company than the rest of us have built. That said, h...
Who wrote this? And when?
Interview: Laurence Shanet, Cannes winning director, on how to get high-end production without the high-end budget
I work in advertising, and even I’m bored by most ads.
The new agency model [An interview with award-winning creative director, WAYNE BEST]
Want to get great work from your creative agency? Start here.
A big hearty thanks
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