I sat down for a little Q and A with our creative director, Wayne Best, to get his take on what’s happening with the agency business and how Cog NYC is doing things a little differently. Enj...

It was 9:42am, the team of all agency partners- PR, Media, Advertising, etc. - had been waiting for the VP of Marketing for almost an hour when she stormed in, unapologetically, and position...

My husband is a lawyer and hated Law and Order. My mom, a nurse, disliked “ER.”  I hated Mad Men, and worked in, you guessed it, advertising.

My mom and my husband dislike dramas depicting th...

The most creative brief is actually the tightest. 

The more narrow the brief, the better the creative that comes out of it. I know the obvious logic is that if a creative has more freedom, th...

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