We all shop there. Now we can admit it.
They’re the biggest store in the world, but not the coolest. We collaborated with Saatchi to improve their image, from crafting a spot to reinstate their brand purpose, to finding a way to show up at the cool kid party (Oscars) and act like we belong.
TV • FULLY INTEGRATED TV AND SPONSORSHIP
TV aimed to add deeper meaning to their brand purpose. "Good Time" :60
Walmart-Oscars Case Study
"Bananas Town" :60
"The Gift" :60
"Lost & Found" :60