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Probably OK is no way to drive.
We all know when we've had way too many drinks to drive. But how about just one too many? Young people told us they hardly ever drive buzzed because to them, buzzed means feeling drunk, swaying or slurring. Unfortunately the cues to know if you shouldn't drive are far more subtle. So we used some common warning signs that we all tend to ignore to help people understand that feeling ok is not the same as being ok to drive.
TV • OOH • DIGITAL • RADIO • PRINT • IN BAR
TV “Warning Sign” - Prep :30
TV “Warning Sign” - Staring :45
"Buzzed Driving" - Baby :30Radio
"Buzzed Driving" - The Probablys :60Radio
Taxi tops and buses
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