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Nobody steals sandwiches made of mush.

 

We needed to relaunch their flagship product, Oven Gold Turkey, to a younger generation, and let them know that it's the best quality lunch meat you can find. So we leaned into something people understand all too well, lunch theft.

TV  KIMMEL INTEGRATION  DIGITAL  SOCIAL  POS

TV “Not Today” :30

TV Jimmy Kimmel Integration

Boar's Head Ovengold Turkey Sandwich Digital Ad
Boar's Head Hands Off My Ovengold Turkey Sandwich Point Of Sale Ad
Boar's Head Ovengol Turkey Sandwich Digital Ad

Point Of Sale 

Digital

Digital