We have a tendency in advertising to be nice to each other. After all, we're in the service business, so it makes complete sense. We smile, walk away, and then whine about it with our desk mates. The problem is this is absolutely, positively, unproductive. To get things done, you need to challenge each other. The best work comes out of having a healthy debate. Not over email, or through texts, but in person. Through a real conversation that often gets uncomfortable. Dril