Put us in a box, please.
The most creative brief is actually the tightest. The more narrow the brief, the better the creative that comes out of it. I know the obvious logic is that if a creative has more freedom, they’ll come up with something more creative, but it’s the exact opposite. Nothing is more creatively freeing than knowing exactly what needs to be said. Then you can have a ton of fun finding the best way to express that single-minded thought. Too often today, we don’t have enough discipli
How to find an advertising agency that will work for free
It’s simple, if you want to find an ad agency that will work for free, just say you are having a new business pitch and your account is worth 10 million in revenue, or even 1 million, for that matter, and you can have several award winning agencies work for you for free. My first new business pitch was for a high profile cracker account. Even though the account itself wouldn’t be a huge money maker for the agency, the parent company had many accounts the agency was interested