October - 2017

Put us in a box, please.

The most creative brief is actually the tightest. The more narrow the brief, the better the creative that comes out of it. I know the...

How to find an advertising agency that will work for free

It’s simple, if you want to find an ad agency that will work for free, just say you are having a new business pitch and your account is...

Who wrote this? And when?

Interview: Laurence Shanet, Cannes winning director, on how to get high-end production without the h

I work in advertising, and even I’m bored by most ads.

The new agency model [An interview with award-winning creative director, WAYNE BEST]

Want to get great work from your creative agency? Start here.

A big hearty thanks