
![The new agency model [An interview with award-winning creative director, WAYNE BEST]](https://static.wixstatic.com/media/778aef_ab16d1c02d2947c28ca591d18e099c79~mv2_d_3981_2660_s_4_2.jpg/v1/fill/w_671,h_448,fp_0.50_0.50,q_90,enc_auto/778aef_ab16d1c02d2947c28ca591d18e099c79~mv2_d_3981_2660_s_4_2.jpg)
The new agency model [An interview with award-winning creative director, WAYNE BEST]
I sat down for a little Q and A with our creative director, Wayne Best, to get his take on what’s happening with the agency business and how Cog NYC is doing things a little differently. Enjoy. 1. Why did you start Cog NYC? I love advertising. It’s the perfect mix of business skills and creative skills. But, with each promotion from ACD to CD to ECD… you get further and further away from the actual creative work, and spend increasingly more time dealing with things like budg